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A Yellow Brick Road leading to the cloud…

“Everything we do, we do differently than we did 18 months ago. We’ve reengineered the entire firm to change the client experience,” said John Ohmer, CEO of YellowBrickRoad Financial Advisors. “It’s made portfolio reporting and financial advising completely different than anything we’ve ever experienced.”

What John and his team did was to go boldly to a place where they had not gone before…that place is called the cloud.

They started with Salesforce CRM and continued with NetDocuments: “We kept our documents on a shared drive on our server but we felt strategically that we wanted to have our document solution hosted in the sky and we needed it to be SEC compliant and integrated with Salesforce,” John said.

Re-engineering a firm to improve the client experience not always easy, but YellowBrickRoad made it look easy. Read their case study to get the entire story.

Post written by Danny Johnson of the NetDocuments Marketing Team




The Cloud Invades NAPFA National

NAPFA National was the first financial services conference we have attended that was not a technology specific conference, so we weren’t sure how many advisors would be there looking for technology solutions…turns out, nearly all of them were.

After spending the week talking about the cloud and hearing from the source what financial planners want from their technology to serve their clients, here is some of what we learned:

Financial planners need a better way to manage their documents

Financial Services

I asked everyone I came in contact with how they were managing their documents and most of them were storing their documents on a server in their office and jumping through hoops to create backup disks and disaster recovery solutions in the name of meeting SEC compliance requirements. These advisors also expressed the need for anytime access and easier ways to share their content with clients.

When we presented the idea of the cloud, it was not a new concept to most advisors; however, when we showed them how NetDocuments provided them all of the benefits of the cloud without sacrificing any functionality, security or compliance, it was a compelling argument and most wanted to learn more.

Siloed Information Sucks

After two days on the exhibit floor talking with advisors about their desire for their separate business applications to speak to each other, I attended a technology panel featuring Bill Winterberg and Davis Janowski and that same theme kept coming up. While NetDocuments is integrated with Salesforce, there was high demand to see integrations with other CRM and financial planning apps that would provide advisors a seamless way to handle a client’s portfolio, documents and relationship…we have taken note and you can expect to see some innovation in this space in the near future.

Client Centricity is new Status Quo

Our enterprise customers are constantly chatting about the consumerization of IT and how the new technology that their employees are using in their daily lives is driving innovation in business apps. Personal financial advisors are talking about the same thing. Their customers are living on the web and want to communicate using new mediums…the only difficulty is that of confidentiality and SEC and FIRNA regulations regarding sending email attachments or providing client access without audit trails or history. That intersection is where client centric business apps are filling this need.

Next year the show will be in Chicago and you can expect to see the us and our cloud soda again. To continue the discussion, send us a tweet at @NetDocuments.

Post written by @DannymJohnson of the NetDocuments Marketing Team




NetDocuments Welcomes Halak Consulting, LLC as a Consulting Partner to Market and Support NetDocuments’ Document & Content Management Solution

Salt Lake City, Utah – July 15, 2010 – NetDocuments, a full service online document and content management provider has partnered with Halak Consulting, LLC of San Francisco, to extend NetDocuments’ marketing, support, and professional services offerings in the legal and financial markets.

Halak Consulting, LLC is focused on providing cutting edge Software-as-a-Service (SaaS) based solutions in the Legal and Financial Industry. Founder and CEO, Deepa Patel, launched Halak Consulting, LLC in 2003 and has gained extensive knowledge in legal and financial industries. Ms. Patel has built a team of consultants to provide exceptional service to you.

NetDocuments is a Software-as-a-Service (SaaS) provider, which currently integrates with several of Halak Consulting, LLC’s current offerings, including Salesforce.com and AdvologixPM; making the partnership through NetDocuments Channel Partner Program a logical step for both companies.

“We’re thrilled to have Halak Consulting, LLC in our Partner Program family. Ms. Patel can now leverage her legal and financial industry knowledge and expertise by offering her clients a web-hosted document management solution that is both secure and compliant,” Said Marriott Murdock, of NetDocuments.  “The integrations with AdvologixPM, and Salesforce.com will allow Halak Consulting, LLC to not only provide the services associated with redesigning a firm’s IT environment, but to also integrate all three applications into an efficient and cost-effective solution.”

“NetDocuments is an industry leader in online Software-as-a-Service (SaaS) based document management systems” Said Deepa Patel, of Halak Consulting, LLC. “Our partnership with NetDocuments will empower us to better serve our clients with efficient solutions having a substantial impact on their day to day business processes bringing efficiency.”

About Halak Consulting, LLC.

Halak Consulting, LLC helps small businesses and law firms achieve productivity and profitability. We help firms identify problem areas and propose solutions that meet the firm’s requirements.  We work with clients to define their business goals, analyze current business infrastructure and identify nonexistent business processes. With a methodical implementation of new solutions, our clients realize true business gains. For more information call: 415-233-4240. www.halakconsulting.com

About NetDocuments.

Established in 1998, NetDocuments is a web-hosted, Software-as-a-Service (SaaS) document, email and records management service. Servicing small to large organizations in over 146 countries worldwide and 78,000 registered users, NetDocuments offers a comprehensive suite of features to manage the entire life cycle of document work and collaborate with others, anywhere, anytime. By offering it as a hosted application, customers benefit by enjoying universal access to their documents from any Internet-connected device, including a Blackberry, Treo, or iPhone full integration with Microsoft Outlook and business continuity services built-in. For more information call: 1.866.638.3627.  www.netdocuments.com




NetDocuments Client Portal Review

NetDocuments was recently reviewed in the t3 newsletter which deals with technology for financial services professionals. It was written by David Drucker who, along with Joel Bruckenstein, administer the t3 conference and newsletter. Along with running t3, David Drucker is also a journalist, speaker, financial advisor, pit bull rescuer, biker, classic car nut, gadget geek, and bluesman.

In his recent article titled, “A Sampling of Client Portals,” Drucker reviewed four different products that provide client portal functionality for financial advisors. The four products reviewed were Advisorsites, Family Office Network, NetDocuments and Make It A Good Day.

The term “Client Portal” is difficult to define as they can vary in so many ways, but Drucker defines it by comparing it to a virtual vault with a few differences. Drucker states, “A client portal goes beyond the concept of a client vault in that a vault contains documents, or raw material, and a portal includes tools for working with those documents.”

In the NetDocuments portion of the review, Drucker asked Leonard Johnson a few questions.

A client portal goes beyond the concept of a client vault in that a vault contains
documents, or raw material, and a portal includes tools for working with
those documentsA client portal goes beyond the concept of a client vault in that a vault contains documents, or raw material, and a portal includes tools for working with those documents.In his review of NetDocuments,

What are the various ways advisors using NetDocuments can interact with clients,I asked Johnson? “RIAs are telling us they use NetDocumnts as a digital portfolio binder, organized by tabs, from which email notifications are sent if new docs are posted or changes are made.” How does notification work? “If an advisor wants to notify a client of a new document that’s been uploaded, he rightclicks on the document and says notify client. If he’s using Outlook, Outlook will open and embed a link to the folder or documents uploaded, then send the client an email the normal way. If he doesn’t have Outlook, then a NetDocuments email dialogue box opens for him to use. It doesn’t have an inbox; just the ability to email out.”

Us at NetDocuments appreciate t3 for including us in their client portal reviews and found the review done by Drucker to be accurate and fair. To see the entire review, click here.

The t3 conference, which NetDocuments will be participating in, will take place on February 17-20, 2010 in San Diego, California.